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SOMERSET AUTO DEALER

Used cars, trucks and SUVs in Somerset and River Falls, WI

One shared inventory, two convenient locations and financing options for good credit or bad credit.

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Somerset Sales and Leasing

Somerset Sales and Leasing

534 County Road VV Somerset, WI 54025

River Falls Sales and Sport

River Falls Sales and Sport

657 N Main St River Falls, WI 54022

Customers exploring a vehicle with a dealership representative

WELCOME TO SOMERSET AUTO DEALER

Two locations working together for you

Somerset Auto Dealer brings together two western Wisconsin locations and one shared inventory. Whether you visit us in Somerset or River Falls, you can explore the same combined vehicle selection and receive straightforward support throughout your search.

Full selection

Both stores

4.4 stars

Google Reviews

200+

happy customers

Financing

Credit options

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Trading in? Get a trade-in value for your vehicle.

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Financing? Get pre-approved online before you visit.

Trusted by drivers across western Wisconsin

See what our customers have to say about Somerset Auto Dealer

Review from Tanya Reopelle
Tanya Reopelle
2/15/2026
As someone who’s been through many car-buying experiences both for myself and family, my son's recent purchase with Ron at Somerset Sales and Leasing was by far the most pleasant and satisfying from start to finish. His professionalism, transparency, and commitment to making the process smooth truly set this experience apart. We couldn’t be happier and highly recommend working with Ron!
Review from Jaime Miller
Jaime Miller
12/2/2025
Ron was and has been very good at communication and we ended up getting my son a truck here! Update** Six months later, truck is still running strong. No issues. Son loves it!
Review from Julie Rathjen
Julie Rathjen
3/6/2024
Experience was great. Rebecca made my experience so fun and it went so smoothly!!!! They have a great line up of cars and communication before I made my decision was always upfront, honest, and timely!! I would definitely go back there.
Review from Lynn Adams
Lynn Adams
7/30/2023
Ron at Somerset is totally awesome to work with at Somerset. I just purchased my third car from Somerset. They do anything they can to get you approved and close the deal quickly.
Review from Goog Pix
Goog Pix
5/24/2023
Great mechanic they do excellent work. They are honest and their prices are reasonable. I'm very picky too. I have dumped about 6 other mechanics lately. I recommend somerset sales and leasing highly.
Review from Mark Multhauf
Mark Multhauf
3/25/2023
Never made it there, but my interaction with the owner through text was very enjoyable and I believe they would be a good source for buying a vehicle.

AUTO FINANCING

Good credit or bad credit, explore your financing options

Somerset Auto Dealer works with a range of lenders to help drivers with different credit backgrounds explore their financing options. Our short, convenient application makes it easy to get started, with straightforward support throughout the process.

Customer receiving vehicle keys from a dealership representative